It was fun today looking through some statistics. Alexa Statistics and I also wondered how many really know what it does?
Personally I enjoy getting my teeth into what is working, what is making headway in the Internet space. Actually
it could help us all. Many small business owners have a limited budget for traffic, sure there are plenty of ways
to get traffic but however it can be very costly. You start with one monthly plan then the next before you know it
it will glow out of control. So best to investigate how to use the free sites. What is useful with this type of method
is who google loves, who Alexa loves. Who has a high pr site, as a high pr site means your positioning will also get
a boost.
Doing this analysis serves a few purposes.
Stops you wasting time on low pr (especially if your business is important to you)
Helps you focus on what will work
Creates more strategy
Shows where the trends of large activity are (it could mean where you potential clients/customers are)
Looking for the high sites does not necessarily mean you will use them all, for instance if you love writing then you will
only be interested in the high pr sites that offer a way to publish your written work. Look some of them are Chinese
or Indian if you only speak English, well you would not find much their useful of course. There are a few basic logical
ways to look upon this.
Note: Getting good at one, can also be just as powerful. It is not possible for one person to use all of the 50 correctly
and well executed. Also note many of the top 50 are search engines there it itself is a whole new topic.
Alexa is a very useful tool if PR is important to you. I would suggest you ask contacts that know your work to do a
review on Alexa. This is real human interaction which is kept and used and helps your rankings also. If you have a few
around ask them all, it will not hurt your standing at all. Also if your wanting to rank faster this is just perfect.
Let me show you what is important when your there! For the sake of this example I will use New Zealand Herald, something we all know well
It should look like this once inserted.
Next click on “Get Details”
It should look like this: ( lots of statistics)
First line you see Alexa Traffic Rank.
Next is clickable charts, one is called Traffic Stats, Search analytics, audience……….and so on.
If your site gets traffic, then take notes who your audience is and tune into that market. Learn from this do not be insulted.
NOTE: New Zealand herald has 22,464
22464 links. They rank 7 in New Zealand. (Not the world just New Zealand).