Alexa traffic stats, (what do we learn)?


It was fun today looking through some statistics.  Alexa Statistics and I also wondered how many really know what it does?


Personally I enjoy getting my teeth into what is working, what is making headway in the Internet space.  Actually

it could help us all.  Many small business owners have a limited budget for traffic, sure there are plenty of ways

to get traffic but however it can be very costly.  You start with one monthly plan then the next before you know it

it will glow out of control. So best to investigate how to use the free sites. What is useful with this type of method

is who google loves, who Alexa loves. Who has a high pr site, as a high pr site means your positioning will also get

a boost.


Doing this analysis serves a few purposes.

Stops you wasting time on low pr (especially if your business is important to you)

Helps you focus on what will work

Creates more strategy

Shows where the trends of large activity are (it could mean where you potential clients/customers are)

Looking for the high sites does not necessarily mean you will use them all, for instance if you love writing then you will

only be interested in the high pr sites that offer a way to publish your written work. Look some of them are Chinese

or Indian if you only speak English, well you would not find much their useful of course. There are a few basic logical

ways to look upon this.


Note: Getting good at one, can also be just as powerful. It is not possible for one person to use all of the 50 correctly

and well executed. Also note many of the top 50 are search engines there it itself is a whole new topic.

Alexa is a very useful tool if PR is important to you. I would suggest you ask contacts that know your work to do a

review on Alexa. This is real human interaction which is kept and used and helps your rankings also. If you have a few

around ask them all, it will not hurt your standing at all. Also if your wanting to rank faster this is just perfect.



Let me show you what is important when your there!  For the sake of this example I will use New Zealand Herald, something we all know well


Site Info 

It should look like this once inserted.

Next click on “Get Details”

It should look like this:  ( lots of statistics)

First line you see Alexa Traffic Rank.

Next is clickable charts, one is called Traffic Stats, Search analytics, audience……….and so on.

If your site gets traffic, then take notes who your audience is and tune into that market.  Learn from this do not be insulted.

NOTE: New Zealand herald has 22,464

Sites Linking In  22464 links.  They rank 7 in New Zealand.  (Not the world just New Zealand).
NOTE: Alexa lets people give reviews.  Are their friends of yours or contacts you could do this for each others sites to help their being noticed.  Simple little things like this will let you know quite a bit.  That 22,464 is how many people are pointing back to this site.  So literally that is making it influential in this market.
So never think rank, influence on the internet cannot be achieved.  If you are strategic, very very possible my friends.  When you know where to look, half the battle is done.









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